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Marketing is an effective method of growing your business. Around 48% of companies spend between 4% and 10% of their revenue on marketing. And while marketing helps you build a better relationship with your customers, it can be tough. That’s because it's not just about your business, it's also about the people you're trying to reach. Winning new business can be hard. When marketing your brand, there are different ways to go about it. Here are four unique ways to market your business. Set Up a Referral Program A referral program lets customers refer other customers to you and get rewarded with discounts, free products, or other perks. The more people you have in your referral program, the higher your chances of being found by potential clients. The good news is that customers acquired through referral programs have a 37% higher retention rate. This means they are more likely to continue using your products or services. Launching a referral program is also an effective way to ensure that people who are referred trust your brand. Give Away Stickers It sounds ridiculously simple, but giving away stickers can promote your business. If you run a coffee shop or restaurant, you can consider giving away free stickers with your brand name to customers. This unique marketing tactic will help build brand awareness and give customers a chance to show their loyalty. You can give away stickers at events, in your restaurant, or even on social media. They will help spread the word about your business without you spending money on marketing. Want customers to know about your used car search engine with numerous listings to browse? Give free stickers promoting the search tool. Ensure you put your stickers in visible places where customers can easily get them. Do what your competitors aren’t doing to reach more prospects. Image from Adobe Stock Turn Your Product Into a Challenge To market your products or services, consider turning the promotion into an event or challenge. For example, if you offer tutoring services, you can host tutoring events where people compete against each other to win prizes. Codecademy challenged people to learn how to code as their new year’s resolution. The challenge went viral online and helped the company achieve incredible success. Besides challenges, you can also create an online community where users can track their progress and earn points as they progress. This will encourage people to share their experiences with others and spread the word about what you're offering. Connect With a Specific Community If you're in a niche industry like pet grooming or yoga, consider reaching out to those who frequent your business by offering discounts for members of certain groups or organizations. Many people are in active online communities and can help spread the word about your business if they like it. Also, join online communities. By joining these communities, you will reach people you might have never met and discover new opportunities, potential partners, and prospects. You will expand your network and add another avenue for marketing your business.